On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

On the morning of September 29, the project of Hue – Plastic Reduction Urban in the Central region of Vietnam, funded by WWF-Norway (through WWF-Vietnam and received by the People’s Committee of Hue City) in collaboration with the People’s Committee of Hue City organized a ceremony to hand over 2 garbage trucks worth nearly 10 billion VND.

On the afternoon of December 7. The Provincial Association for Learning Promotion held a ceremony to launch the SEEDS scholarship program of Thai Binh Circle Organization (The US) for the academic year 2023 – 2024.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.