On the afternoon of January 21, the opening ceremony of the exhibition “Spring - The Year of the Snake 2025” took place at Song Huong Magazine office, organized by the Hue City Fine Arts Association.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.

On the afternoon of January 20, at Hue Central Hospital, the Vietnam Fatherland Front Committee of the City in collaboration with the City’s Women Entrepreneurs Association, the Women’s Intellectuals Association of the hospital, the Hospital’s Women Affairs Committee, and the Social Work - Customer Service Department held a program titled “Spring of Love” for patients.

On January 20, the University of Education, Hue University, organized a program themed “Spring Connecting - Tet Sharing”, taking students to return home to celebrate At Ty Lunar new year - 2025.

If effectively tapped, sports can become a “golden goose,” significantly contributing to the development and revenue growth of services and tourism in particular and the socioeconomic development of Hue in general.

Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

On the afternoon of January 18, at the space of 23-25 Le Loi St., Thuan Hoa Ward, 40 children and their parents had a chance to join in an activity of experiencing cooking tet cakes to celebrate Tet holiday. This program was held by the Hue Book and Culture Club.

Along with innovations in investment promotion activities, the government’s support in promoting projects acts like a “magnet” attracting foreign direct investment (FDI) enterprises to Thua Thien Hue (now known as Hue City) (*).