It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

It is the theme of the Year of the Snake - 2025 Spring Press Fair, jointly organized by Journalists Association and Department of Culture and Sports on January 23rd at Ho Chi Minh Museum in Hue City.

During the 21 years of resistance against American aggression, the Party Committee, the people of A Luoi in particular, and those in Western Thua Thien Hue in general, achieved many glorious victories on the legendary Truong Son Road - Ho Chi Minh Trail.

An exhibition commemorating the 95th anniversary of the founding of the Communist Party of Vietnam (February 3, 1930 - February 3, 2025) and welcoming the Lunar New Year of the Snake 2025 was organized by Hue City History Museum. The exhibition opened on January 22 at 268 Dien Bien Phu Street, Truong An Ward, Thuan Hoa District.

On January 22nd, at Truong Sanh Palace in Hue Imperial Citadel, locals and visitors were delighted in experiencing the traditional Tet atmosphere within the royal Palace.

On the morning of January 22 (the lunar December 23), Hue Monuments Conservation Center held the bamboo pole erection ceremony inside Hue Imperial Citadel, following the ritual under the Nguyen Dynasty.

On the afternoon of January 21, the opening ceremony of the exhibition “Spring - The Year of the Snake 2025” took place at Song Huong Magazine office, organized by the Hue City Fine Arts Association.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.