From a Periodic Event to a Vibrant Year-round Cultural Space

Revitalizing the Hue Festival Model:
From a Periodic Event to a Vibrant Year-round Cultural Space

Since 2022, after 4 years of operating under the new model, positive changes have become increasingly evident in the way that the heritage is preserved and promoted.
Director of "Kong: Skull Island" visits Hue

From January 19-20, Jordan Vogt-Roberts, director of the blockbuster movie "Kong: Skull Island", Vietnam Tourism Ambassador (in term of 2017-2020) is visiting Hue with his relatives.

Director of Kong Skull Island visits Hue
Heart-touching services for visitors

Realizing many unique values of Thua Thien Hue Tourism, Nguyen Dinh An – the Director of Tourism Joint Stock Company Hue Cua Ta (‘Our Hue’) – choose to “touch the hearts of visitors” by providing services of royalty-related experience.

Heart-touching services for visitors
Mắm thính dưa gang

Mắm thính dưa gang (fermented fish with Asian pickling cucumber) tastes a little bit sour, tough and crisp, and of course, there are the typical smell of mắm, the fatty taste of corn, the hot taste of pepper and chili, and the aroma of oil, fried shallots and white onion leaves.

Mắm thính dưa gang
Enjoying salt dishes in Hue

Enjoying com muoi (salt dishes) while visiting Hue is really a privilege. Eating salt dishes means "eating" the peculiar and profound culture of ancient Hue.

Enjoying salt dishes in Hue
Sustainable development orientation of Hue tourism

On the morning of December 13, Vietnam Chamber of Commerce and Industry (VCCI) co-ordinated with the Department of Tourism to hold a workshop on "Sustainable development of Vietnam's tourism industry".

Sustainable development orientation of Hue tourism
Going hand-in-hand with Hue tourism

Traveloka Vietnam has signed a memorandum of understanding on cooperation with Thua Thien Hue Department of Tourism. According to the MoU, Traveloka will boost thepromotion of images of Hue tourism through online marketing, target and provide potential customers to Hue.Ms. Le Thi Thanh Van, Manager of Traveloka Vietnam gave Thua Thien Hue News correspondent an interview about the cooperation between the two parties in times to come.

Going hand-in-hand with Hue tourism
“Thuy Bieu in the morning – Tam Giang in the afternoon”

“Thuy Bieu in the morning – Tam Giang in the afternoon” is a new tour in Hue for visitors to explore fresh green thanh tra pomelo villages in the city, with the characteristic ancient beam houses and immerse themselves in the largest lagoon system in Southeast Asia.

“Thuy Bieu in the morning – Tam Giang in the afternoon”
Eating water lilies from Con field

Drinking with me one afternoon in our native village, my friend brought up a bowl of strange-looking food and asked: "Do you know what this is?" I looked closely at the bowl but could not answer his question because I had never seen that kind of food before...

Eating water lilies from Con field
Picking thanh tra pomelos at Thuy Bieu gardens

According to some garden owners, though this year festivals were not organized as usual, many garden houses in Thuy Bieu are still open for individual or family visitors inside and outside the province to try, buy thanh tra pomelos and bring them back home for gifts.

Picking thanh tra pomelos at Thuy Bieu gardens
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