Brand identity of Hue tourism announced

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

Alongside the exhibition of ancient The Tale of Kieu editions, researchers also shared insights into Nguyen Du’s masterpiece, attracting the attention of literature lovers at the program “A Day of Tale of Kieu in the Ancient Capital”.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

Following the success of its first season, the Song2Light Art Market season 2, themed “Cooltopia”, officially taken place. The event, organized by Song Centre Hue Creative Space in collaboration with Sap Nghe Cultural Gift Shop, took place from July 18 - 20.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.