American travel magazine recommends Hue as a must-visit destination in 2024

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

On the morning of May 30, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, had a courtesy meeting with a delegation from enCity Joint Stock Consulting Company (Singapore). The delegation was led by Mr. James Chew, Director of Planning and Investment at enCity and former senior planning and development official at Singapore’s Ministry of National Development and the Urban Redevelopment Authority.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.