On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

In 2024, Thua Thien Hue Museum of History welcomed 55,250 visitors to the museum and its affiliated historical sites.

On November 30, the Provincial Department of Tourism, in collaboration with Hue Railway Branch and Hong Ha International Travel Company (Lao Cai), organized a welcoming program for a group of visitors from China, arriving in Hue via a charter train on a nationwide tour.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.

On August 1, Hue Monuments Conservation Center collaborated with the Department of Culture and Sports of Da Nang City to open Hai Van Frontier Post (Hai Van Quan) relic site for visitors after a period of restoration.

The artists were impressed by the affection and warm welcome from the audience, people, and visitors while representing their nations to perform and exchange culture at Hue Festival 2024 week.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Along with Kien Trung Palace, Thai Hoa Palace, a palace with the largest and most beautiful wooden architecture of Hue Imperial Citadel, has also been opened by the Hue Monuments Conservation Center to welcome visitors on the Lunar New Year of the Dragon 2024.

Ms. Dinh Thi Hoai Trai, Director of the Hue Fine Arts Museum, announced on January 19th that the museum received nearly 60,000 visitors in 2023. Visitors were mainly attracted to Le Ba Dang and Diem Phung Thi art exhibitions. According to Ms. Trai, this figure represents a 40% increase compared to that of the year 2022.