Inside of Thai Hoa Palace - “the heart” of Hue Imperial Citadel, the exhibition titled “Thai Hoa aspiration” takes visitors immerse into the journey of exploring the deep of history and enjoying timeless cultural values.

The Vietnam Buddhist Academy (VBA) in Hue began the new year 2025 with a meaningful event - Welcoming His Excellency Sandeep Arya, Ambassador Extraordinary and Plenipotentiary of India to Vietnam for an official visit.

This information was shared at the expanded Executive Committee conference of Hue City Tourism Association, which summarized the tasks of 2024 and deployed tasks for 2025, on the afternoon of January 2.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

In 2024, Thua Thien Hue Museum of History welcomed 55,250 visitors to the museum and its affiliated historical sites.

Within the closing ceremony of the Visit Vietnam Year - Dien Bien 2024 on the evening of December 22, Deputy Minister of Culture, Sports and Tourism Ho An Phong and the leaders of Dien Bien Province handed over the flag to Thua Thien Hue Province to host the Visit Vietnam Year 2025.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital

On the afternoon of December 5, the Provincial People's Committee Office announced that a delegation from Thua Thien Hue province had just concluded a visit and working trip to various localities and enterprises in Japan.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

On the afternoon of December 3rd, 2024, Hue University held a ceremony to announce the decision and award certificates recognizing educators and visiting lecturers of Hue University as having achieved the title of Associate Professor.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.

According to the statistics from the Department of Tourism in the first 2 months of the year, the rate of visitors to Hue only accounts for about 5 to 10%, the rest is in the form of self-planned tours.

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival",