On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

If effectively tapped, sports can become a “golden goose,” significantly contributing to the development and revenue growth of services and tourism in particular and the socioeconomic development of Hue in general.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.

On the afternoon of November 22, the Department of Tourism collaborated with Saigon Times Online held a ceremony to announce and honor the “Top 9 Impressive Tourism Products of Hue”.