The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

On the morning of September 5th, as part of Vietnam - Japan Local Cooperation Forum 2026 in Hue City, an exhibition area showcasing photos and signature products from Vietnamese and Japanese localities was opened at Song Huong Theater.

Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

The exhibition ‘Golden Heritage – A Convergence of Excellence’ is being held at Hue Museum of Royal Antiquities, showcasing more than 100 valuable artifacts and sets of artifacts crafted during the Nguyen Dynasty. Each object tells a vivid story of history, fine arts, and the royal life.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

Hue Today No. 474 features a range of notable stories, including the city’s regular citizen reception program, the training of doctors for mountainous areas, ongoing DNA sampling to identify fallen soldiers, and a talk show by a professor with students on the enduring love for the ao-dai.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.