To the tune of soothing music, models and beauty queens from many countries around the world delivered an impressive and captivating fashion show right on the stage in front of the Noon Gate, inside Hue Citadel.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

After the success of the first season, the rock show organized by Hue Capital Rock in collaboration with the Faculty of Architecture, University of Sciences, Hue University is returning with its second season.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Gala hip-hop - Showcase Festival 2025 – Shining Vietnamese Smile kicked off on the night of July 20 at the square opposite Quoc Hoc Hue High School for the Gifted. The event was part of the “Hue Sports Festival 2025” series, which was organized by Hue Media & Event Co., Ltd.

On the afternoon of July 15, the Ministry of Education and Training announced the score distribution for the 2025 High School Graduation Exam.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.