On the evening of June 19, at Tinh Tam Lake, the Department of Tourism hosted “Thuc Thuy Show,” an art and culinary performance that serves as one of the highlights of the 2026 Hue Lotus Festival, taking place from June 19 to 21.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

Amid the cool mountain air of Bach Ma National Park, beneath a star-filled sky and alongside the gentle murmur of streams flowing through the park’s majestic landscape, a group of young performers from Hon Viet Event treated visitors to an emotionally musical night show with “Symphony No. 5: A Date with the Clouds and Sky”.

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

The exhibition and demonstration of traditional crafts, held at the Ethnic Cultural Center of A Luoi 2 Commune, offered visitors vivid and authentic cultural experiences.

The “Imprints of Hue Buddhist Heritage” exhibition, part of a series of activities celebrating Vesak 2570 of the Buddhist calendar (2026 Gregorian calendar), officially opened on the afternoon of May 24 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Thuan Hoa Ward).

On the morning of May 3, at the University of Sciences, a talk show themed “Hue Singing (Ca Hue) with Hue students” took place in a lively atmosphere, attracting a large number of students.

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

On the evening of April 16, the music show titled “Đi mô? Nghe chi?” (Where to Go? What to Listen) Episode 2 took place in the area by the poetic Huong River, attracting a great number of locals and visitors coming to enjoy performances.