The first Binh Dien Commune Tet Fair - 2026 is taking place from February 12 to 13. Beyond boosting trade, the fair is also a culturally rich event, and an opportunity to promote the people and land of Binh Dien to friends and visitors from near and far.

From late January to early February 2026, Hue City Art Troupe brings Hue Royal Court Music (Nha nhac) and other distinctive cultural values of the Ancient Capital to perform and promote in Sydney, Darwin, and Canberra (Australia).

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

On the morning of December 27, the Department of Tourism organized a conference to promote rural tourism in Hue City.

On the morning of December 22, a workshop was held in Hue City to launch the mission “Promoting human resource management for Vietnamese healthcare system, focusing on HIV/AIDS and tuberculosis prevention and control”. The workshop aimed to finalize the plans, content, and implementation methods for scientific and technological tasks in the new phase, contributing to improving the operational efficiency of local healthcare system.

In recent years, Hue City has strongly mobilized resources from international organizations to promote green transportation, gradually building a green city with sustainable development.

This is one of many outstanding achievements shared at the Review Conference for the Visit Vietnam Year - Hue 2025. The conference was organized by the Ministry of Culture, Sports, and Tourism (MoCST) in coordination with Hue City People's Committee on the morning of December 19.

On the afternoon of December 16th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Nguyen Khac Toan held a reception and working session with a delegation from Carlsberg Vietnam Trading Co., Ltd. (Carlsberg) to discuss cooperation, promote collaboration, and outline future investment development directions.