Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

On December 21, at Hai Van Frontier Post (Hai Van Quan) relic, Hue Monuments Conservation Center collaborated with the Department of Culture and Sports of Da Nang City to hold a ceremony announcing the completion of the project to preserve, restore, and promote the value of the Hai Van Frontier Post national relic site.

Many key traffic projects and works have been invested in, not only to facilitate trade but also to create momentum to promote the province's socio-economic development.

On November 28, nearly 100 travel agencies and hotel businesses from Thua Thien Hue Province and Da Nang City surveyed the Golden Sands Golf Resort golf course (located in Vinh Xuan and Vinh Thanh communes, Phu Vang district) to explore cooperation opportunities and promote the robust development of golf tourism in the coming time.

In 2024, there has been six individuals who donated artifacts, and nine establishments and individuals involved in producing traditional Hue handicrafts supported the Thua Thien Hue Museum of History in its exhibition and display efforts to promote Hue’s cultural heritage to the public and visitors.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

On October 5th, the Vietnam Digital Media Association and VietTimes e-magazine held the Vietnam Digital Awards 2024 ceremony in Hanoi. Hue Monuments Conservation Center (HMCC) was honored in the category of Outstanding digital transformation by public service and business units with its solution “Applying digital technology to conserve and promote the values of Hue’s heritage.”

The Job Transaction Month with the theme of “September, the Autumn of Recruitment” in 2024 is being organized by the Provincial Employment Service Center from now until the end of September, to promote the connection between labor supply and demand in the province. The Job Transaction Month attracts nearly 1,000 students and workers to seek information, receive counseling, and apply for jobs in both in-person and online forms.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.