As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

It is undeniable that investment promotion activities are making great strides in recent times, but investment promotion activities also need to be adjusted to be more consistent with planning and development orientations of the province.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

During the three-day program celebrating the 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world (from May 10 to May 12), more than 45,000 visitors went to Lang Co to visit, play, and experience tourism and activities within the program.

Compared to their peers living in Hue City and the lowlands, children in the mountainous and remote Nam Dong and A Luoi districts are at a significant disadvantage in terms of access to information technology, books, and age-appropriate publications. However, thanks to the efforts of the education sector, local authorities, and schools, the reading spaces for children in these places are increasingly being supplemented with a variety of books and periodicals, helping them have more "good friends" during their breaks or extracurricular activities.

Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Creating eco-friendly crafts, the workshop on making pictures with recycled paper created by young painters from Nha Cuoi has opened up more interesting and meaningful activities for the children this summer.