More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

On the morning of April 18, the Kun Marathon Hue 2026 officially kicked off at Ngo Mon Square, attracting more than 2,500 young runners from various provinces and cities across the country. Kun Marathon Hue 2026 was held in response to the VnExpress Marathon Hue 2026 (scheduled for April 19). In addition to the familiar 700-meter run combined with obstacle challenges set within Hue’s heritage space, this year’s event carried the message “Protect All Species” and incorporated a series of educational and experiential environmental activities.

After more than 10 days of activities, Hue Spring Festival of the year of the Horse 2026, themed “Identity and Integration” organized by the People’s Committee of Hue City, officially concluded on the afternoon of February 21 (the 5th day of the Lunar January) at Ly Tu Trong Park (Le Loi Street, Thuan Hoa Ward).

In 2025, Ho Chi Minh Museum collected and received 35 artifacts, contributing to enriching the source of documents and artifacts serving exhibition activities, scientific research, and long-term preservation. In addition, the unit digitized more than 1.000 documents and artifacts.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

It is undeniable that investment promotion activities are making great strides in recent times, but investment promotion activities also need to be adjusted to be more consistent with planning and development orientations of the province.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

During the three-day program celebrating the 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world (from May 10 to May 12), more than 45,000 visitors went to Lang Co to visit, play, and experience tourism and activities within the program.

Compared to their peers living in Hue City and the lowlands, children in the mountainous and remote Nam Dong and A Luoi districts are at a significant disadvantage in terms of access to information technology, books, and age-appropriate publications. However, thanks to the efforts of the education sector, local authorities, and schools, the reading spaces for children in these places are increasingly being supplemented with a variety of books and periodicals, helping them have more "good friends" during their breaks or extracurricular activities.