During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.