Beyond its heritage attractions, Hue is becoming a choice of culinary destination for many travelers. The distinctive local dishes of the former imperial capital are contributing to the formation of a unique appeal for Hue’s tourism.

On October 14 in Hanoi, the Ministry of Culture, Sports and Tourism, and Hue City People’s Committee signed an Action plan for cooperation on the development of culture, sports, and tourism through 2030. Hue City is the first locality to sign such a cooperation plan, aiming to tap into the potential and advantages of the city as a heritage city, a Festival City, and a distinctive cultural center of Vietnam.

On the morning of October 10, the Ministry of Culture, Sports and Tourism, in coordination with ministries, sectors, localities, and relevant agencies, held a launch ceremony for the ‘Every citizen chooses at least one suitable sport to practice regularly’ movement.

Beyond meeting the healthcare needs of local residents, Hue is welcoming an increasing number of international patients for medical examinations and treatment. Alongside its clinical expertise, advanced medical techniques and growing focus on service quality, the city has favorable conditions to develop healthcare services linked to tourism, wellness and cultural experiences.

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the evening of June 22, Hue Tourism Association, in collaboration with the Consulate General of the Republic of Belarus in Ho Chi Minh City, the National Tourism Agency of Belarus, and the Belarusian Tourism Industry Association, held an online seminar to connect and promote tourism connections between Hue City and Belarusian localities.