From her journey to revive the craft of making dó (poonah) paper in the raw material area in the North, Ms. Tran Hong Nhung, the founder of Zó Project, has brought the story of dó paper and beeswax to Hue through hands-on experiences. Here, the craftsmanship techniques of the Dao Tien people are introduced and tested for integration into contemporary life.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

On the morning of December 23, the exhibition “OMOCHA: The World of Modern Japanese Toys” was introduced to the public at AEON Mall Hue, offering visitors an opportunity to explore the evolution of Japanese toys from tradition to modernity through the lens of culture and creativity.

A large number of photographic and documentary materials highlighting the special relationship between President Ho Chi Minh and General Nguyen Chi Thanh were exhibited and introduced to the public on the morning of December 12th at Ho Chi Minh Museum of Hue City (No. 7 Le Loi Street, Thuan Hoa Ward).

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

The art works by renowned artists from Hue, part of the collection of Hue Museum of Fine Arts, have just been introduced to the public. They are captivating not only for their emotional depth, but also as a special reunion of artists and art lovers.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

On September 12th, the Department of Home Affairs, in collaboration with Hue College, organized the “Sustainable Job Fair 2025”.

On August 28, 1945, the people gathered at the Hue stadium for a rally to welcome the Central Delegation, which proclaimed the nationwide triumph of the General Uprising and introduced the National Liberation Committee as the Provisional Revolutionary Government, led by Comrade Ho Chi Minh as President.