On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

To spread the value of Hue Bookcase and reading culture within schools, Hue City Institute for Development Studies has organized activities to introduce Hue Bookcase in schools. Hue Today newspaper recently had a conversation with Mr. Cung Trong Cuong, Director of Hue City Institute for Development Studies, about these initiatives.

More than 200 books on Hue and the Hue Bookcase project, along with 50 entries from a book cover design contest themed “Hue City – My Hometown” by secondary school students, were on display at Vietnam Book and Reading Culture Day 2025.

On the morning of April 22, the University of Foreign Languages and International Studies, Hue University (HUFLIS), launched and introduced the Bachelor’s program in American Studies at the HUFLIS.

In the framework of the book fair opening on the morning of April 19 at the Thuan Hoa Publishing House space (33 Chu Van An Street, Thuan Hoa District), Thuan Hoa Publishing House collaborated with Truong Phuong book to introduce hundreds of valuable books across various fields to the public and readers.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

Is there anyone now who still sits at the bridge singing lullabies or folk songs about their village? They sing by will just for fun to introduce their village and their pretty bridge full of love. Such a thing merely happens at the Thanh Toan tiled-roof bridge in Thuy Thanh District, Huong Thuy Town.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

A unique cultural space has just been introduced at Duyet Thi Duong Theater (Hue Imperial Citadel), drawing the attention of the public and tourists: the Exhibition Space for Hue Royal Classical Drama Masks.