On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

On November 28, nearly 100 travel agencies and hotel businesses from Thua Thien Hue Province and Da Nang City surveyed the Golden Sands Golf Resort golf course (located in Vinh Xuan and Vinh Thanh communes, Phu Vang district) to explore cooperation opportunities and promote the robust development of golf tourism in the coming time.

On November 13, the Provincial Center for Disease Control (CDC) organized a training course on how to create smoke-free environments in restaurants, hotels, and resorts.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

On June 4th, General Director of Vietnam National Administration of Tourism signed a decision to recognize La Vela Hotel in Hue as a 5-star hotel, valid for 5 years from the date of signing.

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

On the morning of March 11th, at Duy Tan Hotel, a seminar was held to commemorate the 150th birthday anniversary of Mr.Le Van Mien - a cultural figure and an artist. The seminar was organized by Thua Thien Hue Union of Literature and Arts Associations and Thua Thien Hue Fine Arts Association.

Within the framework of an agreement in the project “Hue - A City to Reduce Plastics in Central Vietnam” to “Practicing plastic reduction in the tourism sector", contributing to turning Hue into a plastic-reducing urban area by 2024, Thua Thien Hue Tourism Association on February 28 held a ceremony to announce the action plan to reduce plastic waste of seven units in doing hotel business in Hue City, including Villa Hue, Azerai La Résidence Hue, Melia Vinpearl Hue, EMM Hue, Muong Thanh Hue, Alba Spa Hue, and Thanh Lich.

On the evening of September 9, there was good news from the Department of Tourism, informing that Thua Thien Hue's hotels and resorts were recognized at the 2023 World Travel Awards (WTA).

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.