On the afternoon of December 22, a delegation from the Ministry of Construction, led by Deputy Minister Nguyen Tuong Van, had an official meeting with Hue City People’s Committee on the implementation of smart city development in the city area.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

On May 22nd, during his working visit to Vietnam, Director of the UNESCO World Heritage Center, Lazare Eloundou Assomo, toured several heritage sites in Hue including the Imperial Citadel, the Museum of Royal Antiquities, and An Dinh Palace to conduct a field survey and learn about the management, conservation and promotion of World Cultural Heritage values ​​in the locality.

Along with regular cultural activities, Lieu Quan Buddhist Cultural Center has collaborated with a number of units and organizations to implement meaningful cultural programs, including seminars and workshops related to the preservation and promotion of Buddhist cultural heritage.

In a joy of a significant historical moment, as the goal of the entire political system and local people which is making Thua Thien Hue a centrally-governed municipality come true, Thua Thien Hue Newspaper would like to review and highlight through photos some key projects that mark the province’s development with a consistent and unified point of view: Building a centrally-governed municipality based on the preservation and promotion of the values of typical heritage, culture, and history of the Hue land.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

With the efforts of local authorities, the Government as well as international organizations, after 30 years of being honored as a world heritage site by UNESCO, the Complex of Hue Monuments has gradually recovered its original appearance and is in its phase of stability, development and value promotion.

The preservation and promotion of the values of the artistic heritage of Hue Singing (Ca Hue) have captured much attention recently. A dossier “The Art of Hue Singing” has been assembled to submit to the UNESCO to be considered for inclusion in the list of the Intangible Cultural Heritage of Humanity.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.