By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

On the evening of September 1, tens of thousands of audience members gathered at Hue City Culture and Sports Square, immersing themselves in the vibrant electronic music atmosphere of the Hue Wonderverse Music Fest 2026 - an international heritage and music festival.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

On the afternoon of September 1, the Hue Golf Association held a send-off ceremony for its team competing at the 2026 Central and Central Highlands Golf Associations Championship, under the theme ‘Joining Hands for Heritage’.

On the evening of August 30, thousands of audience members packed the stage area at Hue City’s Culture and Sports Square, immersing themselves in the vibrant atmosphere of Hue Wonderverse Music Fest 2026 - an international heritage and music festival featuring a lineup of renowned singers.

On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the morning of August 29, a series of cultural and educational events took place at the Ngo Mon Square, including a reenactment of the Truyen Lo Ceremony from the Nguyen Dynasty, the announcement of Hue’s Heritage Promotion Ambassador, and a ceremony honoring the ‘School Honor Students’ of the 2025 - 2026 academic year.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​