On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.

On the afternoon of October 9th, as part of “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) event, a forum was held under the theme “Developing the Private Economy in Connection with Heritage Economy in Hue”. The event was jointly organized by Hue Institute for Development Studies, the Department of Science and Technology, and Hue Monuments Conservation Center.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.