Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.

The 2025 Conference on Connecting the Consumption of Agricultural Products, Local Specialties, OCOP products, and Handicrafts in Hue City is being held by Hue Center for Investment Promotion, Trade and Enterprise Support from December 26 to 28.

On the afternoon of December 23rd, the City People’s Committee held a ceremony to announce and present the titles of People’s Artisan and Meritorious Artisan, as well as the title of Hue Artisan in the field of handicrafts. The event also honored and presented Certificates of Recognition for outstanding city-level rural industrial products in 2025. ​

Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Visiting Bao La Bamboo and Rattan Cooperative (Quang Phu commune, Quang Dien district), I met artisans who are hard at work keeping their professions and looking for new directions through their product design improvement. Many of their fine and quality handicraft products have been present in the world market.