Strictly complying with quality standards, building product reputation, establishing reasonable pricing, ensuring legal conditions, being more proactive in distribution, while also creating a favorable environment for sustainable product development... were the issues that many businesses, cooperatives, and distributors were particularly concerned about at the 2025 Conference on Connecting and Promoting Agricultural Products, Specialties, and Handicrafts Consumption, which was held on the afternoon of August 16 in Quang Dien Commune.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Visiting Bao La Bamboo and Rattan Cooperative (Quang Phu commune, Quang Dien district), I met artisans who are hard at work keeping their professions and looking for new directions through their product design improvement. Many of their fine and quality handicraft products have been present in the world market.