On the morning of July 22nd, Hue City Red Cross Society held a working session with a delegation from Salavan Provincial Red Cross Society of the Lao People's Democratic Republic to exchange experience in Red Cross work and humanitarian activities.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

Summer is the most relaxing time for children to go on outings organized by their parents, or take part in gifted classes… However, for children in remote rural areas, where playgrounds and cultural spaces are still very limited, an interesting experience can sometimes be a precious emotional gift.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

The cooking class is included as part of Huetourist’s all-inclusive tour package. A local instructor takes the lead in demonstrating the process and helps visitors practice each step themselves. The selected dishes reflect the daily culinary traditions of Hue locals.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

This is a pottery-making experience session for students in A Luoi. Here, the students get to observe and participate in the process of making Noq pottery, a tradition of the Pa Co ethnic group.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.

Combining tea making with tea tasting, the colors and fragrances of the ingredients will awaken the senses, bringing an attractive and interesting drink for tourists.

The railway line connecting Hue to Da Nang via the Hai Van Pass spans approximately 100 kilometers and is considered one of the most beautiful railway routes in the country.

Coming to Thoi Quan space, you can encounter old features, experience and learn about Hue culinary culture from royal to folk cuisine.