On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the afternoon of April 22, at Tang Tho Pavilion heritage site (No. 344 Dinh Tien Hoang Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened the exhibition titled “The Nguyen Dynasty’s Nine Urns: Documentary Heritage Through Images and Archival Materials - A Digital Experiential Approach to Heritage Education”.

VnExpress Marathon Hue 2026 officially took place on the morning of April 19, with the starting point on Le Duan Street, in front of the Phu Van Lau - Nghinh Luong Dinh area. Mr. Tran Huu Thuy Giang, Vice Chairman of the City People's Committee, attended the event and joined the 5km race.

Inside a workshop thick with the scent of cement on Lai The Street (My Thuong Ward), there is a craftsman who remains devoted, day after day, to the meticulous work of casting bonsai pots. He is Nguyen Van Nhan, 53 years old, with 15 years of experience dedicated to creating pots tailored specifically for bonsai artworks.

On the morning of April 11, at Secret Affairs Institute - Tam Toa Complex, Hue Monuments Conservation Center, in coordination with Hue Museum of Royal Antiquities, Hai Ba Trung High School, and Nguyen Hue High School, organized a heritage education program titled “Reforms of Emperor Minh Mang”, in celebration of Vietnam Book and Reading Culture Day (April 21).

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

Nowadays, visitors have increasingly high demands for service quality and experiences. They desire to experience the daily lives, activities, and occupations of the locals in the most authentic way possible to better understand the culture and people of the places they visit.

This is a pottery-making experience session for students in A Luoi. Here, the students get to observe and participate in the process of making Noq pottery, a tradition of the Pa Co ethnic group.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.

Combining tea making with tea tasting, the colors and fragrances of the ingredients will awaken the senses, bringing an attractive and interesting drink for tourists.

The railway line connecting Hue to Da Nang via the Hai Van Pass spans approximately 100 kilometers and is considered one of the most beautiful railway routes in the country.

Coming to Thoi Quan space, you can encounter old features, experience and learn about Hue culinary culture from royal to folk cuisine.