Many residents and visitors coming to Hue have chosen their own unique way to “escape the heat” by heading to the Tam Giang - Cau Hai Lagoon system, where the vast expanse of water and breeze helps ease the oppressive summer heat.

Nearly 200 high school students took part in an “outdoor lesson” right within a heritage space, where historical knowledge was accessed through games, challenges, and hands-on experience, making it more vivid and easier to remember.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the afternoon of April 22, at Tang Tho Pavilion heritage site (No. 344 Dinh Tien Hoang Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened the exhibition titled “The Nguyen Dynasty’s Nine Urns: Documentary Heritage Through Images and Archival Materials - A Digital Experiential Approach to Heritage Education”.