Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

On the afternoon of December 13, the Museum of Nature of the Central Coastal Region held a scientific conference on 15 years of establishment and on the orientation for the development of the Museum in the period of 2025 - 2030.

On the afternoon of August 1st, the Department of Science and Technology (DOST) held a conference to review and approve the results of the provincial science and technology project "Establishing, managing, and developing a certification mark (CM) for “Thanh Toan tiled-roof bridge village market” of Thuy Thanh commune, Huong Thuy town, led by the Office of Culture and Information of Huong Thuy Town.

Moving beyond charter flights, Thua Thien Hue is establishing a regular flight route with Taiwan (China) to Phu Bai International Airport, expected to start in early September 2024.

Two new publications, which are the volume 1 and the volume 2 of the book themed “Hue, the Magical Imperial City” under the project on "Establishing and developing Hue Bookcase" in 2024, are expected to be released on the occasion of the 3rd Vietnam Book and Reading Culture Day 2024. The event is organized by Thua Thien Hue General Library.

Having worked in Ho Chi Minh City for 10 years and being at the peak of his career, Nguyen Duc Tung, Director of X10 Digital Company, chose to return to Hue with the dream of building a “creative factory” in his homeland.

The event was part of a series of activities for the "Fukuroi Day in Hue", organized to celebrate the 50th anniversary of establishing diplomatic relations between Vietnam and Japan. It was held by the Vietnam - Japan Friendship Association in coordination with the Fukuroi - Vietnam Friendship Association.

On the occasion of the 50th anniversary of establishing diplomatic relations between Vietnam and Japan, aiming to promote cultural exchange between Vietnam and Japan in the Central region, the HUE MATSURI 2023 event took place, with the theme "Manga Palace", within two days from September 9 to 10, in the square in front of the Quoc Tu Giam relic in Hue Imperial City.

On the evening of September 9, at the Provincial Culture and Cinema Center, an art performance program took place to celebrate the 50th anniversary of establishing diplomatic relations between Vietnam and Japan (1973-2023).

It is important to build a fund to assist Hue tourism sector in having more resources to develop and promote the destination more efficiently.