As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

The 4th Hue Sports Festival, a sports event for community health, is taking place from July 17 to August 21. More than just a community sports festival, it is also designed to pursue broader and longer-term goals.

The fourth Hue Sports Festival, a community sports festival promoting health, will feature a number of exciting new events.

This was the theme of a community cycling event organized by the People's Committee of Huong Tra Ward on the morning of July 5th as part of Hue Ao Dai Week 2026.

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

From May 29 to 31, the Bao Vinh pedestrian street in Hoa Chau Ward will be transformed into a vibrant community cultural space through the “Childhood Memories in the Heart of the Ancient Town” Festival - an event that combines heritage preservation, community tourism development, and in response to the Action Month for Children 2026.

The 3rd HTA Group Cup Football Tournament – 2026 kicked off on the afternoon of May 7 at Green City Stadium (My Thuong Ward, Hue City). Beyond serving as a healthy sporting playground, the event also provides an opportunity for participating organizations to demonstrate their social responsibility toward the community.

On the morning of April 6th, Hue city People’s Committee held the launch ceremony for the “Understanding Online Public Services on the Hue-S Platform 2026” online contest. Attending the event were Mr. Nguyen Van Manh, Vice Chairman of the City People’s Committee and Head of the Organizing Committee, along with representatives of departments, agencies, localities, universities, hospitals, research institutes, and the business community in the area.

On the afternoon of February 19, at Keiser University (28 Nguyen Tri Phuong), a non-profit community event themed “Spring Awakening of Dreams: The Journey of Hue people to the World's Top 1% Universities” took place in a warm and inspiring atmosphere. The program gathered notable figures from Hue, who conquered the world's top prestigious universities, returning to engage in direct dialogue with the younger generation in their hometown.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.