Hue City aims to attract USD 1.2 - 1.4 billion in foreign direct investment (FDI) during the 2026 - 2030 period. Beyond increasing investment capital, the city is targeting projects that apply modern technologies, create jobs, boost production and strengthen links with domestic businesses.

On October 11th, Vietnam Publishers Association, in coordination with Hue City Youth Union and Quoc Hoc - Hue High School for the Gifted, organized a Reading Culture Festival for Youth Union members and young people, attracting 300 participants. The event was held ahead of the school's 130th anniversary and the 74th anniversary of the Traditional Day of Vietnam's Publishing, Printing and Book Distribution Sector.

On the morning of October 11, the Youth Union of the University of Education, Hue University, held its 2026 Voluntary Blood Donation Day, attracting over 500 Youth Union members and students.

With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

The first Kim Tra Ward Community Run 2026 opened on the morning of August 16, attracting more than 1,500 runners, along with a large number of officials, union members and local residents.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

On the morning of June 30, in Hanoi, the Politburo held a national conference to study, disseminate, and realize the Politburo’s Resolution No. 10-NQ/TW dated June 8, 2026, on the development of the foreign-invested economic sector.

On June 27th, the University of Sciences, Hue University, in coordination with the People's Committee of Thuan Hoa Ward, organized the 2026 “Exchange Festival”, attracting a large number of pupils, students, parents, and local residents.

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists