Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

When summer arrives, Hue awakes earlier, bathing itself in the sunlight that spills brilliantly across the landscape. So do life, as activities begin to stir across the countryside, coastal areas, lagoons, and the city. Each dawn sky reveals a scene of its own: expansive yet unassuming, warm, tranquil, and brimming with renewed vitality.

On June 22nd, Hue Central Hospital announced that patient P.M.D. (41 years old, residing in My Thuong Ward, Hue City), who received a heart transplant from a deceased brain-dead donor, had made a good recovery and was discharged from the hospital. This was the 23rd successful heart transplant performed at the hospital and the last of six recipients who received organs and tissues from the same brain-dead donor to be discharged.

On the afternoon of June 15th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang received a delegation of officials from Dongnae District (Busan, South Korea), led by District Mayor Jang Joon-Yong, during their official visit to Hue City.

Beyond a mode of transportation, the heritage train has evolved into a space where travelers can not only admire the scenery but also experience the region’s historical and cultural richness. Through the Hue - Danang journey, rail tourism is carving out a new path, where each trip does more than connect destinations; it creates experiences that leave lasting emotional impressions.

Hue Central Hospital has successfully performed six organ transplants from a brain-dead donor, bringing life-saving and restorative opportunities to six critically ill patients. This achievement not only affirms the high level of expertise of the hospital’s medical team but also profoundly spreads the humanitarian value of organ and tissue donation within the community.

On the evening of April 3, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a meeting with the working delegation from the City of Krems (Krems an der Donau - Republic of Austria), led by Mayor Peter Molnar. Attending the working meeting were Austrian Ambassador to Vietnam Philipp Agathonos and Dr. Heinz Boyer, President of IMC Krems University, along with representatives from relevant departments and agencies of both sides.

On the morning of March 25, Hue Central Hospital announced that it had held a discharge ceremony for a pediatric patient with thalassemia (a hereditary blood disorder) following a successful bone marrow transplant using marrow donated by the patient’s older sister. This is the 15th thalassemia bone marrow transplant performed at the hospital, marking an important step forward in the treatment of genetic hematologic diseases.

In Bao Vinh Old Town, Ms. Tran Thi Minh Phung still carefully holds her brush each day to paint on glass, just as her family has done for generations. As most of the artisans from the old days have nearly disappeared, the hands of this woman in her fifties have become a place where a craft once closely associated with the royal art of Hue is being preserved.

On the morning of March 8, the Hematology and Blood Transfusion Center of Hue Central Hospital coordinated with the Youth Union of the University of Medicine and Pharmacy, Hue University, and the Living Blood Bank Club of the University of Medicine and Pharmacy to organize a voluntary blood donation program.