As part of activities promoting the Vietnam - Japan Comprehensive Strategic Partnership, on September 5, in Hue, the Vietnam - Japan Center for Cultural and Educational Cooperation Promotion (VJCE) coordinated with the Consulate General of Vietnam in Osaka to organize the Vietnam - Japan Education Exchange and Cooperation Program 2026.

On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the morning of August 29, a series of cultural and educational events took place at the Ngo Mon Square, including a reenactment of the Truyen Lo Ceremony from the Nguyen Dynasty, the announcement of Hue’s Heritage Promotion Ambassador, and a ceremony honoring the ‘School Honor Students’ of the 2025 - 2026 academic year.

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

On the morning of July 31, at the Southern Women’s Museum in Ho Chi Minh City, the Tran Van Khe Scholarship Foundation held the announcement and award presentation ceremony for the 2026 Tran Van Khe Awards. Notably, the Hue Royal Traditional Arts Theatre was one of only two organizations honored in recognition of its outstanding contributions to the preservation, research, and promotion of Vietnam’s traditional music.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

On the morning of July 11, Hue City People’s Committee launched the first Promotional Sales Month in 2026 at Kim Dong Park (Ha Noi St., Thuan Hoa Ward.)