Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

Early in the morning, in a three-bay house filled with sea air in Phuong Loc Village (Phu Vinh Commune), 73-year-old Tran Van Than, surrounded by bamboo baskets, miniature boats, and coracles, was moving his hands skillfully with thin bamboo strips. Having spent decades making a living from the sea, though his health no longer allows him to work at sea, his deep affection for his hometown’s sea lives on through every product he makes.

A group of young people who continue “the story of Hue’s lotus” by giving it new life beyond culinary products or the blossoms that brighten every summer, through decorative items, gifts, and unique accessories.

On the morning of September 5th, as part of Vietnam - Japan Local Cooperation Forum 2026 in Hue City, an exhibition area showcasing photos and signature products from Vietnamese and Japanese localities was opened at Song Huong Theater.

Starting with traditional rice paper, 9X entrepreneur Tran Thi Thuy Ha, Director of VN Flex Import-Export Trading and Manufacturing Co. Ltd. (VN Flex), has applied technology, introduced new production methods, and developed a line of rice-based snacks. Her journey has made her the only representative from Hue to be named among 86 Outstanding Young Startup Entrepreneurs.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

On the afternoon of August 28, the Standing Committee of Hue City Farmers’ Union opened the 2026 Agriproduct Fair, featuring and promoting outstanding agricultural products and OCOP-certified products.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.