On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the evening of June 5th, the Organizing Committee of the 2026 People's Public Security Military, Martial Arts and Sports Festival - Region II held a public exchange and parade program for residents and visitors along major streets in Hue City.

On June 4, the Organizing Committee of the People’s Public Security Military, Martial Arts and Sports Games 2026 - Region II announced that public interaction activities would be held along several central city streets following the preliminary rehearsal and final rehearsal on the evenings of June 4 and June 5.

As part of the celebrations for Vesak 2570 (Buddhist Era) and Hue Festival 2026, the Vegetarian Food Festival - Hue Festival 2026 officially opened on the afternoon of May 28th (the 12th day of the fourth lunar month) at the riverside area along the Perfume River. The event is jointly organized by the Executive Board of the Vietnam Buddhist Sangha in Hue City and the Organizing Committee of Hue Festival 2026.

On the evening of May 25, the Organizing Committee of Hue Festival 2026 held a press conference to kick off the Hue International Music Week 2026, a highlight of the Summer Festival - featuring the participation of 8 domestic and international art troupes, along with many renowned singers.

On April 19, the Organizing Committee of the City Youth and Children’s Creativity Contest opened the exhibition and judging round of the 19th Hue City Youth and Children’s Creativity Contest – 2026. This is the evaluation stage for projects selected from the grassroots level.