After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

On the evening of March 3 (the 15th day of the first lunar month), at Ngo Mon Square – Hue Imperial Citadel, the Organizing Committee of Hue Festival and Hue Monuments Conservation Center held the art program “Thi di ngon chi” on the occasion of the 24th Vietnamese Poetry Day.

During this Binh Ngo Lunar New Year, the community of Hue heritage enthusiasts receive good news. That is the comeback of the once-renowned lien lang Chuon (the Chuon village decorative scroll). The journey of reviving this valuable type of folk painting, which has been lost for some time, is a long story which took not only sweat, buy also dedication of young people who love the heritage.

On the night of March 2, the Union of Literature and Arts Associations and the Hue City Writers’ Association hosted the Binh Ngo 2026 First Full Moon Poetry Night under the theme “Spring by the Huong River”, drawing a large number of writers, artists, and poetry lovers to attend.

On the evening of March 3rd (15th day of the first lunar month), at Ngo Mon Square - Hue Imperial Citadel, as part of Hue Festival 2026 and Hue Poetry Day, the Festival Organizing Committee will coordinate with Hue Monuments Conservation Centre to present the “Thi di ngon chi” (poetry is used to express aspiration/ideals) art show to the public.

On the morning of February 24, at Thuy Tien Lake Park, the City People’s Committee held the launching ceremony of the “Tree-Planting Festival in Eternal Gratitude to Uncle Ho” for Binh Ngo Spring 2026.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

On the evening of February 16 (the 29th day of the Lunar December), just before the sacred moment of Lunar New Year’s Eve welcoming the Binh Ngo Spring 2026, city leaders visited and extended New Year greetings to agencies, organizations, businesses, and personnel on duty.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​