This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

On the afternoon of August 5th, during a courtesy meeting with a delegation from Kyoto Environmental Activities Association (KEAA) led by Honorary Professor Tatsuro Niikawa, President of KEAA., Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People's Committee, reaffirmed that Hue highly values and wishes to further strengthen its friendship and cooperation with Kyoto, a city that shares many similarities with Hue in terms of history, culture, and the vision of sustainable heritage urban development.

According to the Director of the Management Board of Phong Dien Nature Reserve, Mr. Le Van Huong, on the afternoon of May 17, the reserve, in coordination with Vietnam Nature Conservation Centre, deployed a camera-trap system in a targeted area to monitor wildlife and pheasant species, aiming to record population data of general wildlife as well as pheasants in particular within the reserve. Through this effort, the team recorded the presence of multiple endangered and critically endangered species.

On the morning of May 14, Mr. Le Van Huong, Director of the Management Board of Phong Dien Nature Reserve, said that 20 Edwards's pheasants have just been transported by air from Berlin Zoological Garden in Germany to Vietnam under an international cooperation program on nature conservation, opening up expectations for the conservation of one of Vietnam’s rare and precious species.

Many journeys back to old Hue begin with seemingly small details. For me, it was a visit to An Thu garden house in Gia Hoi old quarter - a contemplative Hue residence nestled behind lush green trees. Mr. Vo Chanh Tien, the current caretaker, led me through the rooms while sharing the house's history and stories of generations tied to the garden and the rhythm of the old Gia Hoi. But what made me linger the longest was actually… beneath my feet.

On the morning of April 6th, Hue city People’s Committee held the launch ceremony for the “Understanding Online Public Services on the Hue-S Platform 2026” online contest. Attending the event were Mr. Nguyen Van Manh, Vice Chairman of the City People’s Committee and Head of the Organizing Committee, along with representatives of departments, agencies, localities, universities, hospitals, research institutes, and the business community in the area.

On the afternoon of January 16th, a working delegation from Ha Tinh Province, led by Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People’s Committee, Mr. Phan Thien Dinh, had a working session with the People’s Committee of Hue City to exchange and learn from experience in the management, investment, and operation of smart urban development models and modern, sustainable household solid waste treatment.

For many years immersed in the sounds of chisels and hammers, Mr. Vo Huu An, born in 1975, cannot remember how many wooden works he has created.

After three months of implementing the renovation and embellishment work, the Historical site of the burial place of Mrs. Hoang Thi Loan (the mother of President Ho Chi Minh), with many components, has been completed.

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.