After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

During this Binh Ngo Lunar New Year, the community of Hue heritage enthusiasts receive good news. That is the comeback of the once-renowned lien lang Chuon (the Chuon village decorative scroll). The journey of reviving this valuable type of folk painting, which has been lost for some time, is a long story which took not only sweat, buy also dedication of young people who love the heritage.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

On the evening of February 16 (the 29th day of the Lunar December), just before the sacred moment of Lunar New Year’s Eve welcoming the Binh Ngo Spring 2026, city leaders visited and extended New Year greetings to agencies, organizations, businesses, and personnel on duty.

Thousands of flower pots, together with decorative miniatures featuring the horse mascot along the two banks of the Perfume River, have emerged as a focal point of the Binh Ngo Tet (Lunar New Year of the Horse) 2026. The urban space of Hue has thus preserved its ancient charm while creating a distinct touch of modern beauty.

As the final days of the lunar December slip away, street corners, parks, and public gathering spots in Hue are dressed in vivid blooms, heralding the arrival of Binh Ngo Spring. In the mild, lingering chill of the year’s end, the city takes on a new charm, bright yet gentle, warm in its own way.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

On the evening of February 12, at Phu Bai International Airport, the City Labor Federation organized a welcome and gift-giving program for union members and workers on the “Trade Union Flight - Spring 2026,” returning home to celebrate Binh Ngo Lunar New Year 2026.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

During the day and evening of February 4, at A Luoi 3 Commune, the City Border Guard Command, in coordination with the Vietnam Fatherland Front Committee of the city and local authorities, organized the program “Border Guard Spring - Warming the Hearts of Border Communities” on the occasion of Binh Ngo Lunar New Year 2026.