The remarks were made by Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam. On the occasion of his visit to Hue to attend the recently held talk “The Journey of Vietnamese Lacquer from Heritage to the Future 1930 - 2030,” he took time to speak with the correspondent of Hue Ngay Nay Cuoi Tuan (Hue Today Weekly), sharing an engaging story about the potential to become Vietnam’s hub for lacquer art creativity.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

One morning in late 2025, at Chieu Cafe on Dang Thai Than Street, behind the Hue Imperial Citadel, young musician Huynh Anh Khang had a conversation with us about music and his love for Hue – the land he feels he “owes a debt to.”

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

Through an introduction from Ms. Samantha Colón of the Las Vegas Convention and Visitors Authority (Nevada, USA), I was scheduled to meet Jamie Tran, the owner of “The Black Sheep” restaurant, to talk about cuisine and our shared homeland of Hue...

“Nghien cuu Hue” (“Researching Hue”) is a series of books about Hue, born out of researchers’ deep affection for Hue culture. The series is considered the continuity of the B.A.V.H. (Bulletin des Amis du Vieux Hué) by the Association of Friends of Ancient Hue.

On the afternoon of January 29, Song Huong Magazine launched the “Song Huong - The convergence festival” literary essay contest - 2026, aiming to spread the image of Hue during its new stage of development and seek out valuable literary works about the land and people of the Ancient Capital.

This belief was shared by Mr. Ho Dac Thai Hoang, Chairman of the City Union of Science and Technology Associations, in a conversation with a Hue Today Weekly correspondent about scientific research and innovation, which is seen as the foundation for promoting the city’s science, technology, and socioeconomic development.

Over 200 students from secondary schools in Thuan Hoa Ward (Hue City) took part in an educational event promoting knowledge about the life and career of President Ho Chi Minh, as well as communication activities related to the 2025 Family Development Strategy.

On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.