Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The crossbow shooting competition of the 10th City Sports Festival in 2026 kicked off on the morning of March 19 at the City Sports Training Center. This is the 13th out of 18 sports featured in this year’s Festival.

Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.

Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

On March 14, in Da Nang City, the Ministry of Education and Training (MOET), in collaboration with the National Traffic Safety Committee and Honda Vietnam Company, organized the closing and awarding ceremony for the “Traffic Safety” Contest for the academic year 2025 - 2026, held for primary, secondary, and high school students and teachers nationwide.

At the end of each year, together with many medical schools across the country, the University of Medicine and Pharmacy, Hue University, holds the “Macchabée Festival - Gratitude to Those Who Donate Their Bodies to Science”. Held annually, the event has become a meaningful tradition for medical and pharmacy students to express their deep gratitude and respect to the “silent teachers” - those who have chosen to dedicate their bodies to the advancement of knowledge and the preservation of life.

On the morning of March 9th, the Hue City Employment Service Center officially launched the Employment Month 2026 program with the theme “Spring Job Connection”. It attracted the participation of many businesses both within and outside the city, creating opportunities for direct connections between companies and job seekers during the first months of the year.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

On the afternoon of March 7, Nguyen Hue High School, in collaboration with various universities, colleges, and language centers in Hue and across the country, organized the Career Guidance Day in the academic year 2025 - 2026 for more than 600 12th-grade students.