With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

On the evening of May 18, along the bank of the Huong River - section between Thuong Bac Park and Truong Tien Bridge, the third edition of the community music program “Di mo, nghe chi?” (“Where shall we go, what shall we listen to?”) took place in a romantic atmosphere, drawing large crowds of locals and visitors.

In the early summer morning mist, while the weather still carries a hint of chilly breeze, many people passing by Tinh Tam Lake inside Hue Citadel feel as though they have “wandered into a serene space”, where some brew tea, some enjoy tea, others gently pick lotus blossoms, while locals and visitors take the opportunity to pose for photos with the blooming lotus flowers… Tinh Tam has long been a famous scenic spot, once listed by Emperor Thieu Tri as one of the “Twenty finest landscapes of the Imperial Land”. Contributing greatly to the fame of this landmark is the white lotus, also known as the “royal” lotus.

Many residents and visitors coming to Hue have chosen their own unique way to “escape the heat” by heading to the Tam Giang - Cau Hai Lagoon system, where the vast expanse of water and breeze helps ease the oppressive summer heat.

Rolling up their sleeves, preparing ingredients by hand, seasoning dishes and enjoying traditional specialties, many international visitors are discovering Hue’s culinary culture in the most intimate way possible.

“Vai nom tren cat” (Fish Trap Baskets on the Sand) or “Vai chai tren cat” (Fishing Nets on the Sand) is one of the activities staged by residents of Thuan An from the familiar movements of traditional fishing work. During every festival season in this coastal area, “Vai nom tren cat” becomes a vibrant source of spiritual and cultural enjoyment for local people and visitors alike.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

On May 4, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, on behalf of the leadership and people of Hue City, sent a letter of appreciation to valued domestic and international visitors who chose Hue as their destination during the Hung Kings' Commemoration Day holiday and the holidays of Reunification Day (April 30) and International Workers' Day (May 1). Hue Today Newspaper respectfully presents the full text of the letter to our valued readers.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.