On a summer day at the end of July 2025, a modest living room in an apartment in a building in Vy Da Ward was filled with laughter and chatter from a group of visitors. That very room is also where Distinguished Artisan Nguyen Dang Hoang - known by the stage name “Hoang Dieu” (Hoang Kite), has, for many years, both crafted his famous kites and welcomed visitors eager to visit, learn, and experience kite-making.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

On the afternoon of August 28th, at Nguyen Dinh Chieu pedestrian path (Thuan Hoa Ward), Hue City Farmers’ Association held the opening of the 2025 Agricultural Fair to introduce and promote outstanding agricultural products, OCOP products, and local specialties to residents and visitors.

Starting on September 9, the method of welcoming and serving visitors to the The To Mieu relic site (Hue Imperial Citadel), where the Nguyen Dynasty emperors are worshiped, will be changed. Accordingly, visitors will no longer be allowed going inside the building. Instead, they will be able to visit, explore, and offer incense from the outside.

On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

Hue, a central region with harsh weather. The summer sun burns the skin, and the rainy season brings constant flooding, making it very difficult to grow flowers. Yet, Hue has changed a lot. Visitors returning from afar, after strolling through Hue’s streets, are often surprised and delighted, exclaiming: “Hue has so many beautiful flowers these days!”

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.