On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

The first Binh Dien Commune Tet Fair - 2026 is taking place from February 12 to 13. Beyond boosting trade, the fair is also a culturally rich event, and an opportunity to promote the people and land of Binh Dien to friends and visitors from near and far.

On the evening of February 11 (the 24th day of the 12th lunar month of the Year of the Snake), in the shimmering garden setting of the Royal Treasury Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the “Royal Tet” program, opening a spring celebration space rich in ancient royal tradition. Being held over two nights, February 11 and 12, the program attracted a large number of locals and visitors.

On the morning of February 10th (the 23rd day of the twelfth lunar month of the Year of the Snake), under fine weather conditions, Hue Monuments Conservation Center reenacted the ceremony of setting up Neu pole (Thuong Tieu ceremony) in strict accordance with royal court rituals of the Nguyen Dynasty. The activity was part of Hue Festival 2026, attracting large numbers of locals and visitors to observe and experience the event, recreating the atmosphere of the traditional Tet holiday in the former Royal Palace.

On the evening of February 6, at the area in front of the Imperial Academy, Ham Nghi Square, and along 23 Thang 8 (August 23) Street in Phu Xuan Ward, Phu Xuan Ward People’s Committee held the opening ceremony of the “Phu Xuan Tet - Colors and Flavors of the Ancient Capital” program, attracting a large number of residents and visitors.

As Lunar New Year is coming to town, public spaces throughout the heart of Hue City are slowly turning into spring destinations for both residents and visitors. These days, Hue Green Parks Center is putting the finishing touches on its preparations, bringing fresh and vibrant spring colors to the city’s public spaces.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.