The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

The South China Morning Post (an English daily newspaper published in Hong Kong) has just introduced two unique monuments of Vietnam. Along with the Notre Dame Cathedral in Ho Chi Minh City, the Ho Quyen arena (the Tiger Arena) in Thua Thien Hue is also introduced as a very unique destination in Asia that should not be skipped by visitors around the world.

This information was informed by the leaders of Nguyen Chi Thanh Museum (144 Dang Thai Than, Hue City) at the preliminary conference of one year operation which was held on the morning of June 24.

Hai Van Gate is known as "world’s most majestic gate", located at an altitude of nearly 500m right at the top of Hai Van Pass. Once served as the military defense for the Hue Citadel, this defensive cluster was built under the Nguyen Dynasty in such a critical position to control the North-South road and Da Nang Bay.

In response to the changing tourist demands, travel companies and community destinations in Hue have created a variety of experiences for tourists, as well as concentrating on ensuring safety at tourist destinations of streams, waterfalls, seas and lagoons.

Of more than 350 artisans from the 69 well-known craft villages across the country participating in Hue Traditional Craft Festival 2023, artisan Phan Thi Thuan and her booth of the Phung Xa weaving village attracts many visitors because of her unique product: silk from lotus fibers.

Just at the beginning of the beach tourism season, the beaches in Quang Cong and Quang Ngan communes (Quang Dien district) have already attracted a large number of visitors to visit and relax. This is the initial result from the self-renewal efforts and the methodical investments.