Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the morning of September 16, AEON MALL Hue officially opened to serve customers.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.

From the early morning of September 2, the Imperial Citadel in Hue continuously welcomed thousands of domestic and international tourists to visit.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

Carefully implementing the Thai Hoa Palace restoration project to ensure the methodical and scientific quality, Hue Monuments Conservation Center is working day and night to accelerate all stages of the project, striving to open the palace to visitors by the end of November, ahead of schedule.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

On August 1, Hue Monuments Conservation Center collaborated with the Department of Culture and Sports of Da Nang City to open Hai Van Frontier Post (Hai Van Quan) relic site for visitors after a period of restoration.

Starting a new day with a fresh and cheerful spirit will help us feel energized throughout the day. Hue, a peaceful city, with increasingly expanding public spaces, which are safe, green, clean, and beautiful. These spaces also increasingly attract residents and visitors in the city to start their new days, with open, connecting, and friendly activities.