Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

For the Pa Co people in Ra Looc – A Soc Hamlet, A Luoi 2 Commune (a merger of Hong Bac, Quang Nham, A Ngo, and A Luoi township), village elder Nguyen Van Trinh is like an ancient tree.

Nurtured by the fire in a stilt house, enveloped in the lullabies of his grandmother and mother and the echo of gongs and drums from village festivals, Ho Pa Co A Teng was deeply imbued with the traditional cultural spirit of his people from an early age.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

That is the early morning market of My Loi village, Vinh Loc commune. Before becoming part of today's Vinh Loc commune, My Loi belonged to Vinh My commune - a coastal plain, with the sea on one side and a lagoon on the other. It is indeed known as the only place in Hue where the locals have an accent similar to Quang region.

Nestled at the foot of the majestic Truong Son mountain range, Doi village (Khe Tre commune) resembles a peaceful and lush green valley. There, a Co Tu girl quietly tells the story of her village day by day, with all the pride she holds for her ancestral culture.

From scraps of fabric seemingly destined for the trash, two students: Dong Nguyen Nhat Minh (Grade 6) and Lai The Tai (Grade 7) from Khe Tre Town Secondary School (Phu Loc District) have assembled them into vivid collage paintings that tell the story of their village, inspired by a deep love for Co Tu culture.

With a keen sense for crop transformation, Mr. Truong Minh Toan (Ka Tu village, Huong Phu commune, Phu Loc district) boldly chose to cultivate Bo Chinh ginseng, a “demanding” plant but one full of promise.

Phuoc Tich is an ancient village located in Phong Hoa Ward, Phong Dien Town, Hue City. The village was established in 1470. Though small, Phuoc Tich boasts 12 river wharfs, symbolizing the 12 founding families who first settled the land. Along with the founding of the village, migrants from Đàng Ngoài (Outer Realm) who came to this land to make a living also brought with them the traditional craft of pottery.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.