Visitors can capture a full view of Thien Mu Pagoda from Bui Thi Xuan Street without having to go far. It is also a ‘check-in’ spot favored by many young people.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

Located southwest of Hue’s Imperial Citadel, at an elevation of more than 430 meters above sea level, Mount Kim Phung has long been a destination for nature lovers who wish to conquer its summit and take in a panoramic view of Hue city.

At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

Nicholas Cornet’s photobook, named ‘Vietnamese Pagodas’, was recently republished. It invites viewers to connect with the emotion of a cultural space deeply rooted in the spiritual life of the Vietnamese people.

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

Painter Mai Chau and the late painter Than Van Huy are two prominent figures in Hue's fine arts scene, leaving behind a legacy of works deeply imbued with Zen philosophy and a profound love for their homeland, Buddhism, and humanity. Their paintings possess a compelling depth, prompting viewers to slow down, reflect, and find a sense of serenity amidst life.

Premiering in August 2025 and surpassing 700 billion VND in box office revenue, the film “Red Rain” (“Mua Do”) created an unprecedented box office phenomenon for a Vietnamese political and historical film. What few people know is that the person behind the film's music, touching the hearts of millions of viewers, is musician Cao Dinh Thang - a young man born and raised in Hue.

Viewed from the realities of conserving and promoting cultural heritage, successive generations at the Hue Monuments Conservation Center have continually wrestled with a question: how can heritage be more than merely “preserved”…

Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.