It had been a long time since Hue had a “reunion” of works by famous artists that attracted a large number of viewers. That exhibition is the result of an arduous 5-year collecting process since the establishment of Hue Museum of Fine Arts at the end of 2018.

In addition to the ordinary exhibitions, Hue Museum of Fine Art needs to aim to the assistance of digital technology to attract more viewers and provide them with more hands-on experience. What is meant by digital technology is the its focus on digitizing data and exploiting smart remedies for the exhibits.

Among the thousands of artifacts which Mrs. Cecile Le Pham, the owner of Cecile Le Pham Museum of Fine Arts at 53 Ham Nghi St., possesses, the collection of ancient Indochinese banknotes brings viewers an interesting perspective on the currency that used to circulate in Vietnam during the French colonial period.

The outdoor exhibition at Phung Tien Palace, Hue Imperial City offered viewers an opportunity to learn about the architecture, spiritual life under the Nguyen Dynasty as well as the cultural, historical and artistic values of this era through virtual reconstruction combined with reality.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

There have appeared many young wrestlers promising to continue the glory of seniors Nguyen Thi My Hanh and Nguyen Thi My Trang. That is viewed as a very heartening signal of Thua Thien Hue wrestling.

“The wave of protests against the US’s unjust war in Vietnam” is a thematic exhibition, held by Thua Thien Hue Historical Museum in collaboration with the War Remnants Museum Ho Chi Minh City, opened to welcome viewers on the afternoon of August 4 at No.1, 23/8 St., Hue City.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

Choosing either a river, a body of water, or just a village, the authors, with their own memories, provide readers with a unique yet familiar view of Hue. In their writings, the beauties of the heritage, the culture, and the people are exploited skillfully in soft writing styles and with interesting facts.