A procession of boats taking part in the Hue Nam Temple Festival (Hon Chen Temple) traveled one after another from downtown Hue City upstream along the Huong River toward Mount Ngoc Tran, creating a lively atmosphere on the river.

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Visitors at the Hue Singing Performance Space on Le Loi Street in Hue recently enjoyed an unexpected musical experience as the powerful rhythms of the West African Djembe blended with the familiar melodies of Hue Singing. Bringing this distinctive sound to the former imperial city was Michael Schmidt Kanté, a French musician who has spent years traveling across continents to study and perform traditional music.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

For over twenty years, artist Tran Huu Nhat has quietly traveled through rivers, temples, the citadel in Hue in his journey of recreating sketches of Than Kinh Nhi Thap Canh _ the twenty beautiful landscapes of Hue mentioned in historical records of the Nguyen Dynasty.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

On the morning of June 10, the Department of Tourism announced that Hue has officially been nominated in the Asia’s Leading Culture City Destination 2026 category at the World Travel Awards (WTA) for the Asia and Oceania region.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.