From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

In the festive atmosphere of the “Colors of Spring in the Highlands” celebration in A Luoi, amidst the “tung tung da da” dances and echoing gong sounds, I was fortunate to witness a special ritual of the Co Tu people - the An Ninh Pa Nua festival. This is one of their ancient traditional ceremonies, expressing the sacred feelings of the bride’s family toward the groom’s family after many years of being in-laws.

On the morning of April 12th, Hue College held a celebration for the 2025 traditional Lao New Year Festival - Bunpimay (Buddhist calendar year 2568), for Laotian international students currently studying and living in Hue City.

Following in the footsteps of previous generations, in recent years, teachers and students of Quoc Hoc - Hue High School for the Gifted have continuously strived to add to the school's record of achievements, affirming the tradition of the land of learning.

On April 2nd, Hue Museum of Fine Arts announced the conclusion of the creating program on the theme “Traditional Art of A Luoi”.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

The Hue Museum of Fine Arts, in collaboration with A Luoi District People’s Committee and Hanoi Urban Sketching Group, launched the “A Luoi traditional art” creation program on March 29th.