Nurtured by the fire in a stilt house, enveloped in the lullabies of his grandmother and mother and the echo of gongs and drums from village festivals, Ho Pa Co A Teng was deeply imbued with the traditional cultural spirit of his people from an early age.

Thanh Tien Paper Flower Village - the cradle of traditional paper flower craftsmanship - is not only a place that creates vibrant blossoms, but also a space where the essence of spiritual culture, skilled hands, and a deep love for national heritage are preserved and nurtured.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

The Vietnamese Embassy in Brunei has presented a collection of Vietnamese literature and cultural research books to the library of the International School Brunei (ISB), including famous literary works translated into English.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

Hue, the former ancient capital, is a land with a resilient tradition of resistance against foreign invasion. Its peaceful rural outskirts, home to hardworking and loyal people, have produced many talented individuals and renowned historical figures.

Phuoc Tich is an ancient village located in Phong Hoa Ward, Phong Dien Town, Hue City. The village was established in 1470. Though small, Phuoc Tich boasts 12 river wharfs, symbolizing the 12 founding families who first settled the land. Along with the founding of the village, migrants from Đàng Ngoài (Outer Realm) who came to this land to make a living also brought with them the traditional craft of pottery.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.