Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

On the morning of April 24, at the Royal Treasury Palace area - Hue Imperial Citadel, the “Exhibition and display of orchids, bonsai, and ornamental stones of the three regions 2026” officially opened as part of Hue Festival 2026, attracting a large number of locals and visitors.

Unlike the potted orchid lilies often seen in gardens, the pink trumpet tree is a tall, woody species typically planted along streets. Originating from the Americas, this flower - also known as the pink bell flower - has been widely grown in Vietnam’s Mekong Delta. It usually blooms from February to June. When in full blossom, most of its leaves fall away, leaving behind clusters of soft pink and light purple flowers that create a gentle, romantic scene under the sun.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

On the morning of April 9, Hue Central Hospital announced the successful surgical treatment of a malignant mandibular tumor in a 14-year-old patient, marking an important advancement in the application of high-tech techniques and multidisciplinary coordination in managing complex maxillofacial conditions.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

Many journeys back to old Hue begin with seemingly small details. For me, it was a visit to An Thu garden house in Gia Hoi old quarter - a contemplative Hue residence nestled behind lush green trees. Mr. Vo Chanh Tien, the current caretaker, led me through the rooms while sharing the house's history and stories of generations tied to the garden and the rhythm of the old Gia Hoi. But what made me linger the longest was actually… beneath my feet.

In the context of increasingly deep international integration, cooperation in the healthcare sector has become one of the key drivers contributing to improving the quality of medical examination and treatment, enabling domestic doctors to access advanced techniques and gradually enhance their professional expertise.

This is the surviving lychee (hac le chi) tree, believed to have been grown from three lychee fruits bestowed upon the palace by the emperor. The tree casts shade over a corner of the palace, and its trunk is so wide that it would take several people to embrace it.

The Firmiana simplex flower is a unique one of Hue, with its dreamy shades of pink and purple colors. According to historical records, Emperor Minh Mang was so fond of the flower that he brought it to plant beside Can Chanh Palace and some corners of other palaces.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.

The center is divided into several spaces. The most notable among them is the space for storing Buddhist woodblocks. Arranged in a scientific and meticulous manner, this space currently holds over 800 blocks and 1,300 inscribed texts, featuring a diverse range of texts such as sutras, vinayas, treatises, commentaries, initiation verses, monastic regulations, and ancient graphic illustrations, which are extremely precious and rare.