The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.

On the morning of June 12, the Tourism Department informed that Hue Lotus Festival 2023 with the theme “Lotus colorizes Hue” will be held from June 23 to 26 at Tinh Tam Lake.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

Tam Giang brackish water lagoon system is the Southeast Asia's largest, located 30 km from Hue City. The lush mangrove forest not only creates conservation areas for aquatic resources, helping the Tam Giang lagoon to put on a new color, but also protects the habitat from the impact of climate change, creating more livelihoods for local people, from fishing to community tourism.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

Just at the beginning of the beach tourism season, the beaches in Quang Cong and Quang Ngan communes (Quang Dien district) have already attracted a large number of visitors to visit and relax. This is the initial result from the self-renewal efforts and the methodical investments.

Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

Among the traditional handicrafts, the nón lá (conical hat) has become a cultural specialty for tourists when visiting Hue. It is necessary to have a suitable direction for restoring and further promoting the craft of making conical hats through community-based tourism activities.