On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

As the Department of Cultural Heritage under the Ministry of Culture, Sports and Tourism announced, on November 18th, Mr. Nguyen Van Hung, the Minister of Culture, Sports and Tourism, Mr. Dinh Toan Thang, Vietnamese Ambassador to France, Ms. Le Thi Hong Van, Head of the Permanent Delegation of Vietnam to United Nations Educational, Scientific and Cultural Organization (UNESCO), Ms. Le Thi Thu Hien, Director General of the Department of Cultural Heritage, together with representatives from Ministry of Public Security (Vietnam), the Ministry for Europe and Foreign Affairs of France, and UNESCO, witnessed the transfer ceremony of the ‘Emperor’s Treasure’ golden seal to Vietnam on the afternoon of November 16th at the Vietnamese Embassy in France.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

On the afternoon of November 8th, the Department of Science and Technology, in coordination with the Department of Tourism, organized the forum themed “Promoting investment activities and open innovation in the province’s tourism industry”.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Many craft villages have crossed the boundary of "self-sufficiency" and successfully commercialized their products. More specially, the famous craft villages of Thua Thien Hue can also develop tourism.