In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

On the white sands along the beaches, groups of friends, agencies and businesses are enjoying a series of fun activities together. Summer becomes exciting with team building tours, bonding teamwork in a new land.