On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

On the morning of March 25th, in Hue City, the Organizing Board of Miss Jewelry Vietnam 2026 held a press conference to officially announce the event, attracting the attention of numerous experts, artisans, and media outlets.

On the morning of March 25, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held its graduation ceremony in 2026.

On March 23, the City People's Committee held a working session with the Luxembourg Development Cooperation Agency (LuxDev) to discuss technical infrastructure projects, funded by the Green Climate Fund (GCF) and the Government of Luxembourg.

From March 24 to 26, the University of Medicine and Pharmacy, Hue University, in collaboration with the Arpan Global (the USA), organizes a community health screening and consultation program at the university campus, the university hospital, and the City Social Work Center and Children’s Protection Fund.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

The launching ceremony of the “All people practice physical exercise following the example of the great Uncle Ho” campaign; the Olympic Run Day “For Public Health - For National Security”; and the opening of the 34th Traditional cross-country Race 2026 – an event of the 10th City Sports Festival, took place on the morning of March 22nd at Nghinh Luong Dinh Pavilion.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

In 2000, in the short piece entitled “Hue Diary,” written when he returned for the first Hue Festival, musician Trinh Cong Son wrote, “When you have a place to return, or to visit from time to time, you are very fortunate. There, you have a river, a mountain, and you can find again your old friends whose hair used to be black has now turned grey. You might suddenly meet a Hue girl on the street and ask her, ‘Is there anything new in Hue now?’ And immediately, or perhaps by chance, she will recite the two lines from a poem by Bui Giang: “Da thua xu Hue bay gio/ Van con nui Ngu ben bo song Huong” (“Yes, sir, Hue now/ Still has Ngu Mount by the Huong river…”)