After nearly two decades of practicing art, Mr. Nguyen Van He has found himself returning to one question: How can memories be transformed into hope? The Hue-born artist has “distilled” his answer into ‘Folding a Sky’, an exhibition he painstakingly brought from Kim Son Hill to Ho Chi Minh City to present to the public in mid-July.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

On August 9, at Ecogarden urban area in Vy Da Ward, Hue City, representatives of the investor consortium, led by Cotana Capital Investment and Real Estate Development JSC (Cotana Capital), held a ceremony to inaugurate and hand over apartments at W1 - West Sky (OXH1) building to residents.

After an architectural design competition was announced, the Jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends has selected the highest-scoring and top-ranked entry to receive the First prize.

On the afternoon of August 7, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang, together with representatives of departments and agencies, had a meeting and working session with a delegation of South Korean businesses led by Ms. Greene Heather, Visiting Professor and Chief Consulting Expert at Hue Central Hospital.

On August 7, in A Luoi 2 Commune, Hue Union of Science and Technology Associations, in collaboration with A Luoi 2 Commune People's Committee, held a scientific workshop titled ‘Promoting Sustainable Forestry Development towards Net Zero 2050’.

On August 7, Hue Central Hospital coordinated with Yonsei Wonju Health System, Gangwon Technopark, Kangwon National University Hospital, along with various South Korean healthcare technology experts, to hold a seminar on ‘Digital Healthcare - Applying Vietnam - South Korea Artificial Intelligence’.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

On the evening of August 6, Hue Fellow Countrymen Association in Ho Chi Minh City officially launched the Hue Hometown Football Club (Hue Hometown FC) and held a send-off ceremony for the team ahead of the 2026 National Hometown Associations Football Tournament.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.