In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the afternoon of July 8, Hue City Department of Culture and Sports, in collaboration with Hoang Sy Club as well as various dance and folk dance clubs, teams, and groups, organized the “Ao Dai Dance 2026” exchange program in response to Hue Ao Dai Week 2026.

On the evening of July 8, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh had a courtesy meeting with Mr. Kim Joon, General Director of The Energy Consulting Group (South Korea), and other delegation members to discuss cooperation and investment opportunities for a green energy project in Chan May Port.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

When summer arrives, Hue awakes earlier, bathing itself in the sunlight that spills brilliantly across the landscape. So do life, as activities begin to stir across the countryside, coastal areas, lagoons, and the city. Each dawn sky reveals a scene of its own: expansive yet unassuming, warm, tranquil, and brimming with renewed vitality.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On July 5, the Hue Entrepreneurs Club in Ho Chi Minh City opened the third Charity Tennis and Pickleball Tournament 2026, themed “Joining hands to support the poor, and poor and studious students”, competing for the Hue Entrepreneurs in Ho Chi Minh City Cup.

Within the framework of the community Ao Dai Week - “Hue in Autumn” Festival 2026, on the morning of July 4, the Department of Culture and Sports, in collaboration with Hue Monuments Conservation Center, organized a ceremony to offer incense and flowers in commemoration of Martial Lord Nguyen Phuc Khoat, and holding a procession of gratitude to Martial Lord Nguyen Phuc Khoat, and Emperor Minh Mang.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.

On the morning of July 4th, the Department of Engineering and Technology, Hue University held a ceremony to officially launch its Computer Engineering program and confer degrees on 68 newly graduated engineers from the 2021–2026 cohort.