On the morning of February 1, at Co.opmart Hue supermarket, Hue City Young Entrepreneurs Association, in collaboration with Hue City Cooperative Alliance and Saigon Co.op, held the opening ceremony for a Tet Fair themed “Stop by for Tet and you’ll like it - Step in and you’ll love it - Co.opmart Hue: Available on the shelf, ready to buy”.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

On the occasion of the Lunar New Year of the Horse 2026, on January 31, Senior Lieutenant General Le Quoc Hung, Member of the Party Central Committee and Deputy Minister of Public Security, presented 400 Tet gift packages to poor households and those in difficult circumstances in An Cuu and Phu Xuan wards.

On the afternoon of January 30th, Huong Giang Poetry Association (Hue City) held a conference to review its activities in 2025 and outline tasks for 2026.

On the evening of January 30, Hue City Tourism Association held a meeting and launched the implementation of its work plan in 2026.

On the morning of January 30th, Hue Association for Protection of Child's Rights held a conference to review its activities in 2025 and deploy directions and tasks for 2026.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the occasion of the Lunar New Year of the Horse 2026 of Vietnamese people, on January 29th, a delegation from Sekong Province, Lao People’s Democratic Republic, paid a visit and extended New Year greetings to the Party Committee, authorities, and people of Hue City. The delegation was led by Comrade Bounlai Bouththi, Member of the Central Committee of Lao People’s Revolutionary Party and Secretary of Sekong Provincial Party Committee.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

On the afternoon of January 29, Song Huong Magazine launched the “Song Huong - The convergence festival” literary essay contest - 2026, aiming to spread the image of Hue during its new stage of development and seek out valuable literary works about the land and people of the Ancient Capital.